DST needs to forget about little Johnny .
That's the point. Little Johnny spends more money than all collectors combined. With Hasbro collectors make up less than 11% of the market. With Minimates at TRU we'd be lucky to take 30%. Little Johnny has been and always will be the dream catch for every company. He's their bread and butter.
I agree that these look like slag. That won't stop parents from buying them very simply because they say "Lego" on them.
I'm not going to say it yet, but we're dead.