Yanno, I hate these cereal mates but... Kids will love them!
I can remember (dimly, through the mists of time) really wanting toys of Snap Crackle and Pop, and Tony the Tiger. For me they were as iconic as Mickey Mouse or Bugs Bunny. Kids are going to love this line. I just hope AA get them into shops on a decent price point or they'll end up as an elephant in the room.