Hasbro have announced Transformers building block toys known as Creeo ...'think lego' says the press release I read.
Does anyone remember when Hasbro tired their Joe/Transformers/Tonka Built-To-Rule (BTR) sets about six or seven years ago? It failed then, why would it do well now?
I am all for companies trying their hands at the 'monopolized by LEGO' building block market... But come on Hasbro, you already tried to play this game.