youbastards Posted June 6, 2019 Share Posted June 6, 2019 (edited) 9 hours ago, DSTZach said: I think one can only judge tentpoles in hindsight. In another reality, Plants vs. Zombies, Mass Effect, Sonic, Muppets could have run for a long time, they just didn't catch on for reasons I'm sure I'll hear. And Aliens, GB, Predator could have petered out sooner. I disagree. There are certain properties that are just obviously of a higher caliber than others. Proven licenses that stand the test of time and cross generations of fandom with a track record of merchandise. In order to be a tentpole license, it must meet all of those multiple criteria. Ghostbusters, Aliens and Predator? Check, they meet all criteria. Muppets? While it meets the cross generations of fandom criteria, it doesn't really have a proven track record of merchandise. Outside of the Palisades line 15 years ago, Muppets has never been a high profile merchandise license for toys and action figures. Dolls? Yes. Sonic is a license that looks great on paper, but the reality is that outside of the Genesis era, the majority of Sonic videogames have underperformed or have not reviewed well. So while it meets both the cross generation and history of merch requirements, the reality has always been that Sonic is the license you get when you can't get Mario. Sorry if my 1980's are showing. Unfortunately, video game properties are always going to be a fickle thing, as the fanbase will turn at a moment's notice. Mass Effect experienced this with the ending to ME3 and more recently with the entirety of Andromeda. Bioware now has two very large failures with Andromeda and Anthem, thus significantly hurting the overall value of their brand in the eyes of the videogame consumer. Will Mass Effect be anything more than a footnote 5, 10, or 15 years from now? It hasn't been mentioned up to this point, but look at Nightmare Before Christmas. It has a very successful cross generation and merchandise appeal, and I would consider it one of the tentpoles of Minimates that DST doesn't have a clear plan for at this point. Like Alien and Predator, NBX appears to be ending without any additional product despite DST still having the license. So DST is essentially ending the lines of 3 of the 4 Minimates tentpoles within the same year, without other similarly caliber licenses ready to jump in and hold up the tent. Couple this the recent cancellation of several newly solicited products (lines?) and it better explains the narrative that Minimates are not in a good place. Edited June 6, 2019 by youbastards Quote Link to comment Share on other sites More sharing options...
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