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What do Minimates need to get to the "next level"?

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4 hours ago, MisterPL said:

DST has had enough trouble getting movie product out around a film release. 

I recall the trouble they had getting the All-New X-Men Bobby Drake costume right because the early concept art had changed. Fortunately we caught it and they were able to correct it but that’s an example of why offering product that coincides with an event isn’t always a good idea. 

I still feel movie assortments are better served being released during the home video promotion. Likewise, a comic event might be better off coinciding with the trade paperback. 

I agree with this in theory but it can be hard to do in execution. Sometimes it’s a license thing. Another and more real challenge is that home releases are challenging now thanks to all of the streaming platforms and aligning that. I’m probably wrong but wasn’t the Cap Marvel 4 pack released when the DVD went on sale? Did it make a buzz? I would be interested in seeing how DST is using their social listening to define intent to purchase. 

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15 hours ago, OvenproofBug6 said:

Don't get me started on the Phoenix 3 again...

I actually want to add that not finishing teams, to me, is a HUGE drawback of every toy line.

DST has an awesome opportunity to release 6-8 figures in a series with BAF. That is huge potential for full teams and possibly a villain or two.

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3 hours ago, Swarm198 said:

I actually want to add that not finishing teams, to me, is a HUGE drawback of every toy line.

DST has an awesome opportunity to release 6-8 figures in a series with BAF. That is huge potential for full teams and possibly a villain or two.

As a whole, I think the line has done a great job of finishing teams it’s just the few that aren’t finished are rather shocking or easily completed. To me it would be easy to have another x-wave to finish off Greg C X-force Warpath/Sunspot, Phoenix 5 Magik and Namor, Liefeld Rictor and Boomer with a Greg C Feral build a figure. I know there are several more Avengers that need to be taken care of but off the top of my head the X-fill in wave would be easy (but very niche). 

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Capullo X-Force, Kyle/Yost X-Force, Uncanny X-Force, Uncanny Avengers (two separate line-ups), Bendis Uncanny X-Men, ANAD X-Men, and Phoenix Five are all unfinished.

No Beast, Namor, Danger, Magik, Pixie, or Armor from newer X line-ups.

No Future Foundation Doom or any other of their members.

Avengers are missing modern costume updates for heavy hitters like Dr. Strange and Black Panther.

I know it seems like nitpicking, but think about how many of these characters are popular and how many of them have now been around for years with no other toy versions.

I think DST taking a chance on these characters might act as a gateway for new collectors who buy a favorite new character that isn’t available in other toy lines.

But like I said before, I know they’ve tried this before, so maybe it doesn’t work out how I think it would.

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The accessories that come with Minimates are often second to none. Maybe I'm misremembering, but I feel like we saw additional unclawed hands for Wolverine, Spinning Mjölnir, Phoenix Forces, alternate looks, etc... before non-deluxe waves like Marvel Legends made them more standard. 

I think that contemporary storylines are too hard to do. the turnaround time makes them a struggle, and it's hard to predict which storylines will do well. I remember the Fear Itself minimates clogging up pegs for ages ay my LCS.

I have no data on how they sell, but the themed waves with classic costumes always seem like a winner to me. Waves centred around older/classic stories like Maximum Carnage and Jean DeWolff were both great waves with a solid mix of characters that seemed to sell through. Team themes with well loved costumes like the 'X-Men Strike force' and 'Outback X-Men' waves appeared to do well. 
Classic costumes that play on nostalgia, with waves that fill out a team or story arc seem to be a bit of a winner.

I don't know if Minimates have a 'next level' to get to. Seems like they have a winning formula that could keep the line chugging along for a good while longer tho, and that'd make me pretty happy.

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Plus you can never know how one of those series will be received by the fanbase. A Secret Empire wave might have seemed like a good idea at the time, for example. The smartest thing to do, I think, is to use a crossover series as an umbrella for new characters and updates; the recent Infinity Wars book would let DST make lots of characters that haven't been done yet.

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On 7/15/2019 at 9:21 AM, hellpop said:

Plus you can never know how one of those series will be received by the fanbase. A Secret Empire wave might have seemed like a good idea at the time, for example. The smartest thing to do, I think, is to use a crossover series as an umbrella for new characters and updates; the recent Infinity Wars book would let DST make lots of characters that haven't been done yet.

Agreed. Comics just aren’t doing the numbers that they were back in the day. I do think that nostalgia mining makes sense. Look at Hasbro giving us more AOA and tapping into the X-Men animated series. Also Super 7 keeps making me angry with their licenses. It’s like they hit the gold mine. And yes, I am willing to die on the hill that CW Arrowverse, Young Justice, Buffy, and Star Trek TNG are easy licenses that would boost the portfolio. 

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i know ive said this before but I dont think Licenses are Minimates biggest problem at the moment,

its the lack of outlets selling minimates that is the real issue. Dst screwed over the comic stores and thus they dont carry them, Refuse, for some reason, to set up any kind of online sales entity, and cant get into walmart/target, and with TRU gone that leaves Walgreens and even if they could get their act together they couldnt support more lines by themselves

 

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50 minutes ago, BuffaloDelorean said:

DC CW and Young Justice are definitely not "easy licenses" for DST, at least not for minimates.

I meant easy in the sense of they are no brainers and they are already creating pieces for them therefore they have the relationships. Sadly, I really do feel that DST is not as focused on Minimates as they have been.

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20 minutes ago, Mattallica said:

i know ive said this before but I dont think Licenses are Minimates biggest problem at the moment,

its the lack of outlets selling minimates that is the real issue. Dst screwed over the comic stores and thus they dont carry them, Refuse, for some reason, to set up any kind of online sales entity, and cant get into walmart/target, and with TRU gone that leaves Walgreens and even if they could get their act together they couldnt support more lines by themselves

 

Distribution is a huge area of concern. Sure Walgreens is a larger retailer but that they haven’t done their own is just head scratching. I can’t imagine how in 2019 they still don’t have this sorted.

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