My son loves Mashers, after expanding the line to transformers we both were hooked. He's 4 years old and he will take all the mashers pieces and line them up ( row of heads, row of bodies, arms , etc) and just got to town making some crazy mixtures of marvel and transformers characters. The newest series kicks major ass, we just got Deadpool, red hulk and ghostrider. My son likes minimates too but manages to lose the small pieces within 5 minuses of playing. I think mashers deserves the award , it's really the best toy for KIDS on the shelves rightnow IMHO.