I’ve always considered Minimates to be in the realm of kids toys - they were sold at Toys R Us for years and always were bright, colorful characters. I wonder how the sales figures on kids-focused and adult-focused IPs have been.
There’s definitely more Joe fans than just men in their 50’s, I’m a 28-year-old woman and the classified line is one of my favorites. It’s one of those lines that ascends needing an attachment to the IP just because each release is so cool. Hasbro provided an extremely quality product at a budget price point. You buy a Snake Eyes, you got *the* Snake Eyes to end all Snake Eyes. $22 for a single 6” figure versus $40 for four 2” figures is a lot harder for people to justify. I think the entire industry is moving to a 6” preference, it’s a uniform scale so everyone can compete in the same arena. I had both my TMNT and D&D sets drop in my pile of loot last week and I just couldn’t do it, it’s so much money for so little. I think I’ve officially moved on after what, like 15? Years of collecting. There’s just nothing to care about and what is there is so expensive. I got bills to pay, a wedding coming up, i can get a half a tank of gas or 4-5 Minimates
I’ll be entirely honest, I never see the DST socials promote Minimates at all. Just a single post of the stock product art going “this exists!” And that’s it. A 360 video of some statues isn’t going to make me want to run out and buy them. Minimate solicitation images are *ROUGH* and always make the product look inferior, most people expect what they see is what they get.