I find myself reflecting sometimes on what I feel is the undeserved success of Funko Pop! figures. I'm not a fan of the glassy pupil-only eyes, their giant noggins, and their mostly statue-like function. They are an affront to my sensibilities.
Their success seems to be attributable (in part) to a slavish adherence to their preferred mode of proportion-warping, along with an aggressive license-everything approach.
To me, Mini-Mates are comparable in servicing the cuteness market (albeit different corners), but they are much more functional and fun. I don't understand why MM couldn't enjoy the same success because they're a much better value - two for less than the cost of one Pop!, and with a buttload of accessories.
Questions for Zach:
Are they marketed differently? Are there restrictions to marketing that MMs face that Pop! figs don't? Is Funko dropping more coin on marketing? Is it cheaper to license for big-noggin vinyl figures than it is to license for block figs? Why can't MM take over the world in the way Funko has? Am I really just comparing apples to oranges and I should just shut the f up already?
Have you thought about giving a bunch of product to that 7-yr old kid on YouTube who made millions of dollars last year reviewing toys? The world needs to know how awesome MiniMates are.