I don’t think Who is quite the merchandise driver that it was in the Tennant/Smith days.
I walk in the circles that would talk about Dr Who a lot and it seems it’s become as culturally relevant as Game of Thrones on May 20th 2019. Absolute quiet. Even the biggest most excitable Who fan I know hasn’t spoken a word about it in years. Something broke for her. And I thought she was unbreakable.
I myself am excited for the return of Russell T. Davies to the show, but ever since halfway through Capaldi it just… vanished here in America.